Experience the Power of a Bookbook
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images,...
View ArticleHow Williams-Sonoma Finds Success in the Digital Age
Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales. “We’re approaching $5 billion in revenue as a company and we are 50%...
View ArticleWhat’s the Deal with Sears Holdings?
Sears Holdings is escalating its number of store closures. Or maybe it isn’t. Crowd-sourced financial news website Seeking Alpha reported yesterday that Sears Holdings will close more than 110 outlets...
View ArticleNEMOA Attendees Take Different Sides on Proposed MFA Legislation
Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act (MFA) being back on the table in the Senate. A bipartisan group of senators...
View ArticleLands’ End Captures Brand Spirit with New Fall Campaign
Lands’ End has announced a new fall catalog strategy, complementary digital initiatives and an overall brand advertising campaign aimed at the company’s loyal customers, as well as initiatives inviting...
View ArticleHow Boden Puts the Customer First
Listening to the customer is an important goal for fashion retailer Boden. The brand has put extensive time and energy in making sure the customer is at the forefront of everything they do through the...
View ArticleDo You Plan to Increase Catalog Circulation in 2016?
Do you plan to increase or decrease your catalog circulation in 2016? Multichannel Merchant associate editor Daniela Forte asked this question to attendees of NEMOA directXchane in Boston March 9-11,...
View ArticleWhy Lingerie Startup True & Co. Ventured Into Catalogs
Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? “It’s really...
View ArticleCreating an Emotional Connection With Your Customer
Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. Featured in numerous publications...
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Herschell Gordon Lewis: Best and Worst Catalog Copy of 2016
Herschell Gordon Lewis EDITOR’S NOTE: Legendary copywriter and Multichannel Merchant contributing author Herschell Gordon Lewis passed away on Sept. 26 at the age of 90. For about 20 years, Herschell...
View ArticleAmazon May Launch a Holiday Toy Catalog
With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing them at its Whole Foods...
View ArticleAmazon, As Expected, Launches Its First Holiday Toy Catalog
It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. As the ecommerce giant mails out its first-ever,...
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Bass Pro Shops Personalizes the Catalog Experience
The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific...
View ArticleCatalogs Remain a Staple in Retailers’ Toolboxes
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as...
View ArticleHarry & David Seeks to Deepen Emotional Connection with Customers
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were...
View ArticleHow Catalogs Can Maximize Sales for Your Business
Every business – small or big, only has one set goal, which is to enhance and grow the sales. Every business has a wide range of products that they want to showcase to potential customers. Having a...
View ArticleH&M Discontinues Its Catalog After 39 Years
H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. “Shopping from a catalog simply isn’t relevant to today’s consumers and we...
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6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store
Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for brand marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with...
View ArticleOvercoming 3 Common Ecommerce Product Content Challenges
What do you know about a physical product before you buy it online? The answer for most people: Too much and never enough. How can that be? With the rise of ecommerce, marketers had to figure out how...
View ArticleMaster These 5 Capabilities to Perfect Your PIM Platform
When marketers at a midsize apparel brand incorporated necessary product information (size and material) within its ecommerce portal but failed to integrate informational hooks such as rich product...
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